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@allafrica Mon, 20 Jul 2026 07:20:32

From Kigali to Villa Park - How Rwanda Is Expanding Sport Into a Global Ambition

[Independent (Kampala)] When English Premier League side Aston Villa walks onto the pitch next season, Visit Rwanda will occupy the most coveted piece of commercial real estate in football--the front of the club's shirts. The landmark partnership marks the latest and most ambitious step in a strategy that has steadily elevated Rwanda's global profile through sport.

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