AWiM urges media organisations to dedicate more time, space to women’s sports

By Catherine Ageno The African Women in Media (AWiM) is advocating for media organisations to give women’s sports the equal access and coverage they deserve. The call by AWiM Chief Executive Officer Dr Yemisi Akinbobola comes ahead of the Women’s Africa Cup of Nations 2024 (WAFCON) set to commence in Morocco from 1 July 2024. In a weekly newsletter, Dr Akinbobola, an academic, consultant and co-founder of AWiM expresses hope that various media brands and viewers give it as much attention as they did AFCON. “This limited media attention directly impacts access to sponsorship, and this in turn impacts access to facilities and resources needed”, she said. She notes that while two weeks ago, the continent and the world celebrated the finals of the […]