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@kfm Tue, 12 Nov 2024 03:00:24

Argentine top-flight side draw fire after fielding influencer in match

BY REUTERS Argentine club Deportivo Riestra were branded “shameful” and a “disgrace” after putting an influencer into the starting line-up for Monday’s top-flight game against leaders Velez Sarsfield before substituting him inside the first minute. Ivan Buhajeruk, who is better known as Spreen and has more than 7 million subscribers on YouTube, has no professional football experience but was named as a striker in the side by coach Cristian Fabbiani. The 24-year-old was subbed off after only 50 seconds during a break in play for a foul. The lowly Buenos Aires club, who are known for their unconventional marketing strategies, gave Buhajeruk a professional contract and registered him with the Argentine FA in February. Match commentators on local broadcaster Tyc […] The post Argentine top-flight side draw fire after fielding influencer in match first appeared on 93.3 KFM.

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