K

kfm.co.ug

@kfm Mon, 29 Jul 2024 06:57:19

UTB embarks on aggressive medical tourism promotion

By Catherine Ageno The Uganda Tourism Board (UTB) has embarked on an aggressive campaign to promote Uganda as a destination choice for medical tourism, not only within the East African region but with eyes on the entire global market. During a recent engagement with media practitioners at Queen Elizabeth National Park in Rubirizi District, UTB Chief Executive Officer Ms. Lilly Ajarova revealed that this is one of the strategies to diversify Uganda’s tourism products as part of the wider global campaign for promoting Uganda as a destination brand. This, she said, will not only boost economic development for Uganda as a destination country, but also further improve health care quality. “Under promotions and marketing, we are looking at launching targeted […]

read more

Other Headlines